Shopify theme, API & Functions development
Theme development, REST & GraphQL API automation, and conversion-focused CRO — so your store sells more without spending more on ads.
Brands I've worked with
Client project · Contributed to
A UAE multi-brand fragrance retailer with 12+ offline stores. I contributed to the Shopify theme — rebuilding the product card system around colour-coded audience badges, ratings, concentration tags, and high-visibility savings.
"Concept study" projects are self-initiated redesigns, not client engagements. Brand names and screenshots belong to their owners; the projected figures in those images are illustrative and not measured results.
I'll audit your theme, catalog, and tracking, then tell you exactly what's worth changing — free, no obligation.
Book a free store auditThe combination is the point — most Shopify freelancers do one of these columns well. I work across all three.
I'm Mohammed Shaneeb, a Shopify developer and team lead based in Kerala, India, working with e-commerce brands across the UAE, the wider Middle East, and beyond. Most engagements are fully remote and run the same way whether a client is in Kochi, Dubai, or Sharjah: a clear scope, a weekly progress update, and a store that is measurably better at turning traffic into revenue.
On the development side I build and extend Shopify themes with Liquid and Online Store 2.0 — custom sections, blocks, and product-card systems that merchandisers can control without touching code. Beyond the theme, I use the Shopify REST and GraphQL Admin APIs to automate the operational work that usually eats a team's time: bulk product creation and updates for large SKU catalogs, inventory syncing, and content generation. For one perfume retailer, that automation replaced a full-time product-adding role entirely.
I also integrate OpenAI and other LLM APIs to produce bulk product descriptions and SEO content at catalog scale, and I write custom discount logic with Shopify Functions when native promotions aren't enough.
The growth side is part of the same package: CRO and average-order-value work, Meta and Google Ads, SEO strategy, and correct analytics — GA4, Google Tag Manager, Meta Pixel, and Meta CAPI — so the numbers you optimise against can be trusted. If you're a Kerala-based founder or a UAE brand that needs both the build and the stack behind it, that combination is what I do.
I don't rebuild your store for a fresh coat of paint — I rebuild it for revenue.
I dig into your analytics, theme, and checkout flow to find exactly where revenue is leaking.
Theme work, custom sections, and API automation — on a preview store, with a progress update every week.
GA4, GTM, and Meta CAPI set up correctly, so every change is judged on real revenue — not guesswork.
We launch, watch the numbers, then iterate on what's working and scale the wins.
"He rebuilt our product cards and collection pages — ratings, sizes and savings now show at a glance, and the store finally works the way people actually shop for fragrance."
"Shaneeb delivered the full Shopify build for our multi-category catalogue and the Mix & Match experience, and set the store up to sell in several languages and currencies. Clear process, weekly updates, no surprises."
"Reliable, fast Shopify development. Our product pages convert better and the analytics are finally set up so we can trust the numbers behind our ads."
"He tightened the whole buying journey and cleaned up our collections. The site is quicker and the path to checkout is far smoother than the version we had before."
"Beyond the storefront, Shaneeb automated the work that used to eat our time — bulk product uploads and descriptions straight through the Shopify API. A rare mix of developer and marketer."
Notes on Shopify development, store automation, and tracking. Full posts coming — titles below are placeholders.
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Read post[ Placeholder excerpt — the manual process it replaced, the REST vs GraphQL choice, rate limits, and what it saved the team. Fill in later. ]
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Read postBoth. I regularly work inside existing themes — Dawn, premium themes, or a partly built store — adding custom sections, improving performance, and reworking key templates like product and collection pages. Full custom builds are an option when a brand needs something the marketplace themes can't do, but most projects are faster and cheaper as targeted work on what you already have.
Yes — it's one of my specialities. I use the Shopify REST and GraphQL Admin APIs to create, update, and restructure products in bulk, so a 500- or 5,000-SKU catalog is a scripting task, not a manual one. I've built automation that replaced a full-time product-adding role for a perfume retailer with a large multi-brand catalog.
Yes. Alongside development I lead digital marketing teams day to day. I set up GA4, Google Tag Manager, Meta Pixel, and Meta CAPI correctly — server-side included — run CRO and AOV experiments, and manage Meta and Google Ads. You can bring me in for just the build, or for the build plus the growth stack.
Yes. Launch is a milestone, not the finish line. I offer ongoing support for theme updates, new campaign sections, catalog changes, and tracking maintenance — either ad hoc or on a monthly retainer.
Send me your store URL and what you're trying to fix. I'll reply with a short, honest assessment and what I'd do first — no pitch deck.
Book a free store auditThanks — I've got it and I'll reply within a day. Need me sooner? Email shaneebkottakkal@gmail.com.