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Setting up GA4 + Meta CAPI correctly on Shopify (a checklist)

By Mohammed Shaneeb ·

[ Placeholder intro — why most Shopify tracking setups are subtly broken and what "correct" means here. ]

Before you start

[ Accounts, access, and the Customer Events sandbox. ]

GA4 via Google Tag Manager

[ ... ]

Meta Pixel + Conversions API (server-side)

[ Event IDs, deduplication, and matching parameters. ]

Consent mode

[ ... ]

How to verify it's actually working

[ DebugView, Events Manager test events, and a purchase walk-through. ]

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